Social Media is the new “word-of- mouth” advertising for businesses.
The average time a person spends on social media per day is just under two hours. Wouldn’t you like to have the opportunity to communicate your brand’s message to your target audience during the time they spend talking to family and friends, getting their daily news updates and watching the latest viral video?
This isn’t just a “thing the kids do,” either. Baby Boomers represent the largest growing cohort of Facebook users, as roughly 82% of people ages 50-70 currently have an active account. Social Media for Business purposes isn’t just speculative, as in it MIGHT help you – it’s necessary!
People use social media for staying connected with their friends AND the world around them now. Searching a business on social media, regardless of the platform, is a great way to see how a business is talked about by their clients and customers.
What this means for your business is that you need to be active in the places your target audience is currently networking with other people who, in most cases, also fall into the target audience you’re looking to reach. You need to be active with your posting, advertising and communicating where your target audience is doing the same.